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SFR

e-Pro Specialist


MLS

Triangle MLS

RRAR

ABR

Rapattoni

New Home Builder Services

Bill and Mary Jo Ryan have over 10 years experience in assisting developers and builders with new home and neighborhood marketing. We have been successful in helping to establish and market 7 new home communities in Wake County alone! We were instrumental in the successful development and marketing of:

  • Norwood Crest in North Raleigh, NC (from the $300s)
  • Forrest Ridge in Wake Forest, NC (from the mid $300s)
  • Devonshire in Wake Forest, NC (from the mid $300s)
  • Estates of Devonshire in Wake Forest, NC (from the mid $400s)
  • Hillcrest Farm in Wake Forest, NC (from the $500s)
  • Kenwood Estates in Wake Forest, NC (from the mid $600s)
  • Jasmine Ridge in North Raleigh, NC (from the high $100s)

Our expertise, knowledge and relationships are invaluable to help developers create a successful neighborhood and builder team. We work together to create Protective Covenants, procure utility companies, create awareness among the school system and any other government agency that needs to be aware of the subdivisions development. We help with suggestions on subdivision and road names, designing the entranceways and much more. We have been very successful in inviting quality custom builders to join the team. We educate these potential builders on the vision for the subdivision, as well as provide recorded maps, walk the lots to assess their values, and supply as much information as possible to help any builder make an educated decision about joining the team. In addition, we provide detailed marketing data to any potential builders to help them understand who their potential clients may be, what those buyers are looking for in a home and what competition they may have. We assist builders with floor plans, amenity packages, square footage requirements, landscaping requirements, exterior finishes and colors and much more.

Once the builder team is established, we work hard to create a brand name for the subdivision. This includes a logo for the neighborhood; internet presence with a customized website and interactive plot plan; broker marketing initiatives; MLS presence; information packets; direct mail programs; flyer distributions; grand opening events; Parade of Homes participation and more. These marketing initiatives are constantly monitored and altered for maximum effectiveness throughout the marketing of the subdivision. Not only does the entire subdivision receive a personalized and detailed marketing plan, but so does each and every home as they are built. We work with the builder to ensure that the marketing of their home reflects their company standards and quality workmanship, as well as procuring maximum exposure on the market.

We have the experience, knowledge and networking skills to help any developer or builder with their next project!