e-Pro Specialist

'Coldwell Banker - Howard Perry and Walston

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Selling Your Home

If you are planning to sell your home - whether it is in North Raleigh or anywhere in the Triangle area you should seriously consider the services of a professional Realtor. Many sellers feel that they can save a lot of money by marketing the home themselves and saving the Realtor fees. Although occasionally this does work out, it is not often successful for the seller. Please consider the following very carefully before making this decision:

  1. A Realtor is more likely to get a higher price for your home. The seller sets the asking price, but the actual sales price is determined by negotiations between the buyer and the seller. As professional Realtors, we are experienced contract negotiators. This experience can save you thousands of dollars. As your listing agent, our fiduciary responsibility is to get you the best price for your home. We know how to anticipate and handle objections and negotiating tactics designed to lower the price of a home.

  2. Negotiations do not stop at the price of the home. Buyers will often demand contingencies based on inspections, financial conditions, selling of their own home, etc. Professional Realtors understand the impact these contingencies may have on the price and terms of the sale of your home. We will negotiate on your behalf to maintain the best possible terms for you and reduce your financial liability. In addition, as your Realtor, we will negotiate any repair requests on your behalf and counsel you on the most effective way to handle them. No matter how new or well maintained a home is an inspector will find items that need repair. It is their job! As your real estate agent, we want to make sure that the repair requests are valid and fair.

  3. Buyers will often reveal factors about themselves to Realtors but not to sellers. As your Realtor, we will know how to interpret this information and help you use it to your advantage. It is our responsibility to share any information with you that may assist you in negotiating a better position. In addition, potential buyers will be more honest with a Realtor when it comes to providing feedback regarding the home. Buyers are less likely to share any negative feedback directly to a seller. This information is extremely useful when marketing a home. If we know the objections and can resolve them, you will most likely get a better price in a quicker time frame.

  4. In this market, most buyers are represented by a Realtor acting as a Buyer's Agent. You will be expected to compensate this buyer's agent in the form of a commission. In North Raleigh and all of Wake County, the acceptable rate is 2.4% for a buyer's agent. Why pay a fee and then negotiate alone?

  5. What can you expect from a listing agent? What will you get for your real estate fees? With us as your Realtors you will get a comprehensive and proven system of marketing techniques. To find out more, check out our Marketing System. We think you will find that as your Realtor we will go above and beyond the service of our competition!